What is SWOT Analysis?
It’s an acronym and technique used to assess Strengths, Weaknesses, Opportunities and Threats.
It’s one of the best ways to find out what is, and what isn’t, working well. It challenges us about where we want to go, how we’re going to get there – and what might get in our way.
We can use SWOT Analysis to make the most of what we have to our best advantage and reduce the chances of failure.
Using the results of various sources (Economic Plan 2016, Public and Accommodation Provider Surveys) we determined the most reoccurring words in the following word clouds.
The following words were the most used in responses to Opportunities and Strengths
The following words were the most used in responses to Weaknesses and Threats
Create your own SWOT Analysis and see if it offers any revelations within your business.