Our independent shops and businesses are the lifeblood of Lynton & Lynmouth. This vision sets out simple, practical steps every business could take — from refreshing windows and lighting to strengthening online presence and planning for the future. Small actions today add up to a stronger, more inviting destination tomorrow.
Read moreHigh streets across the UK are under pressure, and while Lynton & Lynmouth look different to most towns, we’re not immune. Our independent shops are our greatest strength, but also our biggest vulnerability. Here’s how national retail challenges play out locally — and why working together matters more than ever.
Read moreThe Principle of Minimum Differentiation explains why businesses often copy each other — a kind of “safety-in-numbers” bias. But in tourism, sameness can weaken a destination. By leaning into variety, character, and what makes Lynton & Lynmouth unique, we build Critical Mass the right way and play the long game: Better, not Busier.
Read moreCheap attracts cheap. When a town competes on price alone, it slides into a race to the bottom — attracting visitors who spend little, stay briefly, and often leave behind complaints. But visitors aren’t chasing cheap — they’re chasing worth it. When our cafés, shops, pubs, and attractions show quality, variety, and a sense of welcome, visitors stay longer, spend more widely, and help us all thrive. That’s how Lynton & Lynmouth can be Better, not Busier.
Read moreHelping identify why a business might be failing.
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