10 Commitments of Visit Lynton & Lynmouth

1

Promote Tourism for Lynton & Lynmouth

Visit Lynton & Lynmouth will use every effective channel to improve the online visibility and appeal of Lynton & Lynmouth and the surrounding area—showcasing our landscape, walks, places to stay, to eat, and to shop.

2

Manage the Visit Lynton & Lynmouth Website

We manage and continually improve the official website so it remains the primary landing place for the destination: fast to load, mobile-friendly, and rich with up-to-date information, including Events and Discovery articles. It’s vital that Lynton & Lynmouth has one cohesive website and brand to avoid conflicting information and confusion.

3

Custodians of the Lynton & Lynmouth Brand

Successful destinations build a recognisable, consistent identity. The Visit Lynton & Lynmouth brand brings cohesion across print, signage, websites and more—helping visitors connect what they see, read and experience.

4

Central Social Media Hub

Social media helps us share timely information and engage directly with visitors. People love to check in, tag and share their experiences; our channels curate and amplify these moments to inspire future visits.

5

Encourage Direct Bookings

We promote direct bookings and reduce dependency on online travel agents via consistent messaging on our website, social media and in person. Any bookings through Visit Lynton & Lynmouth are commission-free. Local businesses can support this by repeating the message across their own channels and replies.

6

Encourage Day-Trippers to Visit Again and Stay Longer

Many people discover us on a day trip or en-route to elsewhere. We want them to return and stay longer. Alongside our scenery, we’ll highlight exceptional accommodation, great eateries, independent shops and local attractions to encourage repeat visits.

7

Work for Local Businesses to Drive and Improve Trade

Our core purpose is to encourage people to visit and to support local trade. Tourism underpins our towns, so subscriber support is vital to sustained promotion and prosperity.

8

Work with Councils, Groups and Promoters

We collaborate with groups such as; Lynton & Lynmouth Town Council, Visit Exmoor and Exmoor National Park to develop initiatives that raise the profile and prosperity of Lynton & Lynmouth and the wider area.

9

Bookings and Enquiries

We handle visitor enquiries and pass them on to the appropriate accommodation, food, retail or activity providers.

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