Better Not Busier

Membership fuels our shared voice. We can only show the world our bigger PIE if each business does their part. Together, we prove Lynton & Lynmouth is Better, Not Busier.

Tourism isn’t just about one café, shop, or attraction – it’s the whole experience. Visitors stay longer and spend more when we build critical mass: plenty to do, interesting variety, and a joined-up welcome everywhere. That means sharing leaflets, recommending neighbours, keeping our stories consistent, and showing civic pride. Every business can play a part, and together we create a destination that thrives. Nobody wins alone – but all of us, together can make Lynton & Lynmouth better, not busier.

Visitors are your most powerful storytellers. A photo, a review, or a quick post on social media can reach hundreds of potential guests in an instant — and nothing feels more authentic than a story told by someone who has been here. Encourage and celebrate these stories: make it easy to share, invite gently, and amplify the best voices.

Visitors don’t separate cafés from shops or attractions from experiences — they see one seamless destination. When we work together day to day, those small acts of collaboration turn Lynton & Lynmouth into a place that feels friendly, lively, and connected. A warm recommendation, a shared flyer, or a coordinated event keeps people here longer, spending more, and leaving with stories worth sharing.

Every visitor remembers how they were made to feel. A warmer welcome — online, at the door, and throughout their stay — encourages people to linger, spend, and return. When every business plays its part, the whole town feels more inviting, helping us make the pie bigger and work towards Better, not Busier.

Visitors rarely come for just one thing. By teaming up with cafés, shops, attractions, and places to stay, you make their visit richer and keep them here longer. Partnerships grow our Critical Mass — giving visitors plenty to do, interesting variety, and ensuring everyone benefits.

Visitors rarely come for just one thing. By teaming up with cafés, shops, attractions, and places to stay, you make their visit richer and keep them here longer. Partnerships grow our Critical Mass — giving visitors plenty to do, interesting variety, and ensuring everyone benefits.

Visitors need strong standout reasons to come — “anchors” that put us on the map. From the Valley of Rocks and the Cliff Railway to Watersmeet, food festivals, and dark skies, these standout draws spark our Critical PIE: Plenty to do, Interesting variety, Everyone benefits. Anchors bring visitors in, and the whole town shares the gain.

Visitors almost always start their journey online. If your details are missing, hidden or out of date, you risk losing them before they ever arrive. Being visible where it matters most—on maps, directories, and local platforms—makes it easier for visitors to plan and builds trust in both your business and the destination. When every café, shop, pub and attraction is easy to find, we create online critical mass: a tipping point where Lynton & Lynmouth becomes impossible to overlook. That’s how we grow tourism better, not busier.

Tourism is built on stories. They are what visitors remember, retell, and share — both in person and online. When every café, shop, and attraction adds its own authentic chapter, the whole town speaks with one voice. A shared story doesn’t just attract more people; it draws the right people, creating deeper connections and making tourism Better, Not Busier.