Author: Jason Admin

Visitors don’t separate cafés from shops or attractions from experiences — they see one seamless destination. When we work together day to day, those small acts of collaboration turn Lynton & Lynmouth into a place that feels friendly, lively, and connected. A warm recommendation, a shared flyer, or a coordinated event keeps people here longer, spending more, and leaving with stories worth sharing.

Every visitor remembers how they were made to feel. A warmer welcome — online, at the door, and throughout their stay — encourages people to linger, spend, and return. When every business plays its part, the whole town feels more inviting, helping us make the pie bigger and work towards Better, not Busier.

Visitors rarely come for just one thing. By teaming up with cafés, shops, attractions, and places to stay, you make their visit richer and keep them here longer. Partnerships grow our Critical Mass — giving visitors plenty to do, interesting variety, and ensuring everyone benefits.

Visitors rarely come for just one thing. By teaming up with cafés, shops, attractions, and places to stay, you make their visit richer and keep them here longer. Partnerships grow our Critical Mass — giving visitors plenty to do, interesting variety, and ensuring everyone benefits.

Visitors need strong standout reasons to come — “anchors” that put us on the map. From the Valley of Rocks and the Cliff Railway to Watersmeet, food festivals, and dark skies, these standout draws spark our Critical PIE: Plenty to do, Interesting variety, Everyone benefits. Anchors bring visitors in, and the whole town shares the gain.

Visitors almost always start their journey online. If your details are missing, hidden or out of date, you risk losing them before they ever arrive. Being visible where it matters most—on maps, directories, and local platforms—makes it easier for visitors to plan and builds trust in both your business and the destination. When every café, shop, pub and attraction is easy to find, we create online critical mass: a tipping point where Lynton & Lynmouth becomes impossible to overlook. That’s how we grow tourism better, not busier.

Tourism is built on stories. They are what visitors remember, retell, and share — both in person and online. When every café, shop, and attraction adds its own authentic chapter, the whole town speaks with one voice. A shared story doesn’t just attract more people; it draws the right people, creating deeper connections and making tourism Better, Not Busier.

Tourism doesn’t have to be a fight over limited slices. By working together, businesses can make the whole pie bigger — attracting visitors who stay longer, spend more widely, and leave prosperity behind for everyone. Collaboration creates a destination that is Better, Not Busier.