Cost of Employment
Cost of Employment in 2026: What Seasonal Businesses Need to Know Employment costs rise again in April 2026, and for
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Author: Jason Admin
AI & Your Business: What Every Member Needs to Know
Why keeping your digital information accurate matters more than ever. AI isn’t “the future” anymore. It’s already here — shaping
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Destination Vision for Retailers: What Businesses Could Do Next
Our independent shops and businesses are the lifeblood of Lynton & Lynmouth. This vision sets out simple, practical steps every business could take — from refreshing windows and lighting to strengthening online presence and planning for the future. Small actions today add up to a stronger, more inviting destination tomorrow.
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The Changing Face of UK High Streets – and What It Means for Retail in Lynton & Lynmouth
High streets across the UK are under pressure, and while Lynton & Lynmouth look different to most towns, we’re not immune. Our independent shops are our greatest strength, but also our biggest vulnerability. Here’s how national retail challenges play out locally — and why working together matters more than ever.
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Great Pumpkin Trail 2025 – A First for Lynton & Lynmouth
The very first Pumpkin Trail lit up Lynton & Lynmouth this October. With posters, maps, badges and a dedicated web page, businesses worked together to create a fun, family-friendly event that boosted footfall and strengthened our towns’ PIE – Plenty to do, Interesting variety, Everyone benefits.
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Card 11 – Your membership makes a difference.
Membership fuels our shared voice. We can only show the world our bigger PIE if each business does their part. Together, we prove Lynton & Lynmouth is Better, Not Busier.
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Why Sameness is a Risk in Tourism
The Principle of Minimum Differentiation explains why businesses often copy each other — a kind of “safety-in-numbers” bias. But in tourism, sameness can weaken a destination. By leaning into variety, character, and what makes Lynton & Lynmouth unique, we build Critical Mass the right way and play the long game: Better, not Busier.
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Cheap attracts Cheap
Cheap attracts cheap. When a town competes on price alone, it slides into a race to the bottom — attracting visitors who spend little, stay briefly, and often leave behind complaints. But visitors aren’t chasing cheap — they’re chasing worth it. When our cafés, shops, pubs, and attractions show quality, variety, and a sense of welcome, visitors stay longer, spend more widely, and help us all thrive. That’s how Lynton & Lynmouth can be Better, not Busier.
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Card 10 – All of Us, Together
Tourism isn’t just about one café, shop, or attraction – it’s the whole experience. Visitors stay longer and spend more when we build critical mass: plenty to do, interesting variety, and a joined-up welcome everywhere. That means sharing leaflets, recommending neighbours, keeping our stories consistent, and showing civic pride. Every business can play a part, and together we create a destination that thrives. Nobody wins alone – but all of us, together can make Lynton & Lynmouth better, not busier.
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Card 9 – Visitors as Storytellers
Visitors are your most powerful storytellers. A photo, a review, or a quick post on social media can reach hundreds of potential guests in an instant — and nothing feels more authentic than a story told by someone who has been here. Encourage and celebrate these stories: make it easy to share, invite gently, and amplify the best voices.
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