Working Together, Day to Day
Together, we can turn simple visits into great experiences
Visitors often don’t see where one business ends and another begins. They see one seamless destination. A cheerful recommendation in a café, a flyer in a shop, or a coordinated event across venues — these small touches add up to a joined-up experience that makes Lynton & Lynmouth feel welcoming, lively, and complete.
Why It Matters
Collaboration on the ground is how we keep the visitor journey flowing. When businesses support each other day to day, visitors stay longer, spend more, and leave with better stories. This is what sustains Critical Mass. Remember PIE?
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Plenty to do – working together reveals the full range of things on offer.
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Interesting variety – coordination keeps the town fresh and surprising, not repetitive.
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Everyone benefits – the rising tide lifts all boats when visitors are passed happily from place to place.
What Visitors Feel
When this spirit of collaboration is alive, visitors notice. They feel looked after, welcomed, and guided. They sense that there is always something else to do just around the corner, and that the town has an energy that comes from people working together. Most of all, they take away the impression of a place that is friendly, connected, and generous in spirit.
How It Looks in Practice
Collaboration can be simple but powerful:
A café recommending a nearby shop or evening event when visitors finish their meal.
A shopkeeper keeping a list of cafés or walks to suggest when people ask, “what else can we do?”
Attractions and experiences timing activities so they complement, not clash.
Staff across all sectors sharing knowledge with warmth and enthusiasm — because a genuine recommendation feels like an invitation.
Overcoming Barriers
Of course, collaboration has its challenges. Rivalry can creep in, but sending visitors elsewhere in town doesn’t mean losing them — it keeps them local, and keeps tills ringing across the community.
Time pressures are real, but collaboration doesn’t always need formal meetings; sometimes a quick WhatsApp message or a friendly chat is enough.
Fatigue is another obstacle, and this is where energy and enthusiasm matter most. Visitors notice when the welcome feels flat, so keeping spirits high is part of the practice.
The Outcome
When we work together day to day, visitors feel the warmth and ease of a joined-up town. They stay longer, spend more, and leave with smiles and stories that bring them back.
Collaboration in practice is what makes the whole greater than the sum of its parts.
