Be Easy To Find Online
If visitors can’t find you online, they may never find you at all.
Today’s visitors almost always start their journey online. Before stepping foot in Lynton & Lynmouth, they’re searching, scrolling, and comparing. If your business is missing, hard to find, or hidden behind outdated information, you’re already losing potential customers. Being easy to find online isn’t about being everywhere—it’s about being visible where it matters most.
When we make ourselves easy to find, we’re not only helping our own business—we’re also making the whole destination stronger. A visitor who discovers you is also more likely to explore other local businesses, stay longer, and spend more. That’s the Better, Not Busier effect in action.
Deeper Explanation
Being easy to find online is about accuracy, visibility, and connection. Your details should be consistent, your business should show up on the platforms visitors actually use, and you should link into the wider local network.
This is where online critical mass matters. One business being visible is good, but when every café, pub, shop, attraction and maker is clear and connected, Lynton & Lynmouth reaches a tipping point—becoming an obvious, confident choice for visitors.
Online Critical mass strengthens and increases the PIE:
Plenty to Do
Visitors see the full spread of cafés, shops, pubs, attractions, walks, and experiences on offer.
Interesting Variety
When businesses are easy to find, the differences between them stand out, showing that we’re not copycats but a place of complementary choices.
Everyone Benefits
Clearer online visibility keeps visitors longer, which means more prosperity spread across all sectors.a
Without this, we risk being overlooked for destinations that appear “bigger” or “more organised” online—even if we offer more in reality.
Outcomes
More visitors choosing your business before they arrive
Fewer missed opportunities from outdated or hidden details
Increased trust in both your brand and the wider destination
A collective boost: critical mass strengthens our PIE, making Lynton & Lynmouth impossible to ignore
Think about it in practice
Cafés & Restaurants – Keep your Google entry accurate, add tempting food photos, and encourage reviews.
Pubs – Share your events on Facebook or local listings; use search-friendly words like “Lynton pub with beer garden.”
Attractions & Experiences – Keep details updated your websites, make opening times and booking processes clear and easy, and share timely updates.
Shops & Makers – Post opening times, show off unique stock on Instagram, and cross-promote with other local businesses.
Online Critical Mass is what makes us impossible to ignore!
The more of us who are easy to find, the stronger the signal to visitors that Lynton & Lynmouth is a destination worth choosing.
That’s how we grow tourism better, not busier.
