Hey Lynton & Lynmouth … Let’s get Better, not Busier!

A practical playbook for Lynton & Lynmouth businesses to grow tourism, strengthen prosperity, and thrive together.

Tourism is our lifeblood. But prosperity doesn’t mean working harder or chasing crowds. It means working smarter, together, to create a destination visitors love and want to return to — and one that helps every business succeed.

By making small, smarter choices together, we can build a visitor economy that’s stronger, fairer, and more resilient. Prosperity doesn’t mean busier streets — it means better experiences, better value, and a better future.

There is no denying that visitor numbers across the UK are under pressure. In today’s climate, we cannot rely on chance footfall or assume people will keep coming back.

This playbook gives you 10 simple concepts and clear ideas to help strengthen our tourism in Lynton & Lynmouth.

Destinations that thrive, reach what’s called critical mass — which means there’s enough variety, quality, and cohesion to make visitors stay longer, spend more, and recommend the place to others and want to return.

But fear of competition can often makes businesses copy each other, stifle creativity and halt growth. It means everyone offers the same menus, the same souvenirs, the same experiences. It feels safe, but in reality it just slices the pie thinner and thinner.

Better, not Busier is our alternative. It’s about prosperity through smarter choices, not pressure. We don’t need to cram in more people — we need to create better experiences that inspire them to stay longer, spend more, and share the love.

Together, we can make Lynton & Lynmouth Better, not Busier.

No one else is going to promote our towns.

Ready to Join Us?

By becoming a member of Visit Lynton & Lynmouth, you’re not only supporting your own business but helping to grow the bigger PIE that makes our destination thrive.

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