The Five Realistic Ways Businesses Will Adapt
Across Lynton & Lynmouth, these are the levers businesses will actually pull in 2026:
1. Selective price rises, not blanket hikes
Lift the margin-friendly items: premium coffees, cakes, cocktails, premium gifts, specials, add-ons, swaps, experiences.
2. Trim the weakest opening hours
Pull labour out of dead time, especially in shoulder months or slow weather days. It should be noted that opening during these ‘lulls’ often costs more in wages and utilities than it brings in, turning the day into a net loss.
3. Reduce headcount per shift
Fewer people, better trained, more multi-skilled. This is already happening across the sector.
4. Shorten the shoulder season
Later start, earlier finish, or lighter rotas in May, June, September and October. Those early-season and late-season weeks often run at a loss, with overheads outpacing revenue. Shortening them helps stop the year starting in the red and protects the profit you rely on later.
5. Increase spend-per-head
Bundles, deluxe versions, seasonal specials and intelligent upsells can sometimes lift revenue without needing extra customers.
Small, precise changes — not dramatic ones — keep the doors open, yet some harder decisions are unavoidable if you want to stop the business haemorrhaging money.